December 29th, 2010 | 
Author: The national carpet center of Iran advertisements are on air these days via Euronews. “Iran has not lost its place, the market has welcomed newcomers. The point is that carpet is being sidelined. Efforts should be made to upgrade the market through advertising and work on new products. Iran needs to offer carpets, which suit every pocket and taste. The industry needs to boost its order-taking mechanism.”, says Managing Director of Iran Carpet Company.
“Carpet used to be Iran’s first non-oil export, earning the country considerable returns. Recently, the industrial development has pushed the handicraft down to the 4-6 place. About 1.5 million people are working in the industry and women make up 85 percent of carpet-weavers. Many others make their living in the industry’s peripheral jobs such as wool makers and producers of raw material.”
“To clear up misunderstandings arising from false data, I should say Iranian carpet has no rivals, but some countries like Pakistan, China, Nepal, etc have entered the market as our colleagues. Carpets, rugs, and other hand-woven crafts had captured global markets until 1998 when Iran’s carpet share was hovering about 42-50% from 1998 on, producers have presented new carpets, which are more beautiful and at budget prices. Iran failed to step into the uncharted territory.”
“Currently, Iran National Carpet Center is advertising worldwide and working on order-based models. The recent development on the market can be more of an opportunity than a threat. The industry on which one million women feed can be entertainment too.”
The Persian carpet is hand made and an essential part of Persian art and culture. Carpet-weaving is undoubtedly one of the most distinguished manifestations of Persian culture and art, and dates back to at least 2700 years ago. Persian carpets are considered as the worlds most beautiful carpets.
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